Position your brand in high profile with expert topics
Bring yourself and your company into the media game with well thought-out public relations management in order to position yourself as an expert in the long term. Whether regional, national or international.
The press portals bring the published reports directly to the search engines, which in turn direct interested readers to your homepage. With a wide-ranging publication via press and topic portals, you can reach your target groups directly and investigative media makers will also be interested in your expert knowledge.
The format of the online press release offers your company the opportunity to communicate relevant content and information and to disseminate it effectively and widely on the Internet. Online press releases have a lasting effect because they are permanently stored in the archives of the press portals. A sustainably successful online PR strategy can be achieved through the regular publication of up-to-date information.
Journalistic standards and good research
Basically, a PR text follows a different approach than all other advertising texts. Not only the structure, but also the format bring the corresponding advantage. A well-placed PR text is the start of the dialogue with interested readers. The public perception of your company is sustainably generated and your image placed positively.
It's about the vitality of your image - about sharpening your corporate profile, about positioning your brand and your good name.
Nothing is more boring than yesterday's news
Your successful press text should primarily fulfill the following points:
- The actuality – Your company party in 5 months is certainly a great event, but very few readers are interested in it. However, if you have part-time jobs for students or pupils in the upcoming holiday season, this will be of interest to the regional press.
- The topic relevance? – Depending on the targeted media, regional or national, the topic is important. What is interesting as information for regional media is often not relevant for national media such as specialist magazines. Technically oriented topics with know-how are gladly published.
- regionality – Regional media such as daily newspapers or regional magazines are interested in information that could be important for local readers. Changed business hours, an expanded range or promotions are of interest to the regional press distribution list.
- formatting and structure – If a press release is structured incorrectly and the formatting is incorrect, this means that the media will need significantly more time to process your press release. The chances are slim that it will be recorded and published. Most editorial offices are under time pressure. You need to filter out relevant and informative press releases. Therefore, in most cases they do not have the time to revise your press text. How your press release is structured and formatted is important for a successful publication.